Very cool article!

“…New research in neuroscience hints at how our surroundings affect feelings and behavior. In the current issue of Scientific American Mind, Emily Anthes describes how ceiling height, colors and other design factors influence attention and creativity. Scientists are just beginning to address these questions, in part by studying changes in brain activity as subjects make their way through virtual reality rooms.”

“Researchers at the University of Rochester asked a group of interior designers to mock up cocktail lounges in red, blue, and yellow. Subjects were invited to have a drink wherever they liked. Most gravitated to the yellow and red rooms, which proved to be the most socially active areas. But the participants in the blue rooms stayed longer, presumably because blue has a calming effect. (In earlier studies scientists found lower heart rates in blue rooms.)”

Read the entire article here:
This Is Your Brain on Architecture